2010-07-11

The Swarovski Brand Story

Swarovski crystal is the world's leading manufacturers, the annual fashion, jewelry and crystal lamps and other industries to provide a large number of high-quality crystal stone. Swarovski is also high quality, bright and highly accurate crystal and related products, world-famous luxury brand.

Swarovski products most main motive is not merely how clever they are being polished into dozens of facets, as a result of the refraction of light has an excellent ability, the crystal looks particularly dazzling, but also in the Shi Swarovski has been through its products to inculcate a kind of high culture. Swarovski charm from quality materials and manufacturing methods used. The details of the unique system of law, are not disclosed to outsiders. Swarovski company (SWAROVSKI AG) of this ancient and mysterious company still maintains a family mode of operation, the crystal production process as a trade secret from generation to generation, monopoly of the patent with the crystal cut and wealth.

Advanced Custom Swarovski series was founded in 1989, offers a range of fine crafted jewelry, handbags and accessories, while a witness Swarovski craftsmanship. These works use the highest quality materials, unique leather, precious stones and brilliant crystal, a red carpet celebrities flashing star embellishment.

Swarovski 1995 to celebrate the 100th anniversary of the birthplace of Chinese Gardens in the establishment of Crystal Dream World. Austrian crystal in the world to become the second largest number of visitors to tourist attractions, the opening has attracted more than 7 million crystal enthusiasts, fans must be crystal pilgrimage.

In 1997, Swarovski first came to the United States, jewelry and fashion industry. After 10 years in time, Swarovski to expand into the United Kingdom and other European countries. Amazing fine jewelry, classic jewelry for fashion lovers and enthusiasts endless love. Swarovski fashion jewelry has become today's most acclaimed brands.

In 2002, the natya Swarovski Crystal Palace family planning, self-published since the performance of display and demonstrate how to approach a new interpretation of the traditional chandelier amazing.

In 2007, Swarovski and electronics giant Philips to produce "the activities of Crystal" (Active-Crystals) electronic products. The range of products including USB memory card and ear plugs. These products have a Swarovski crystal decoration.

Swarovski Swan logo is the traditional symbol, also Swarovski Crystal symbol of the spirit of refined elegance.

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